Welcome to the creative studio, which happens to be my Milanese apartment. This is where our small collection is designed, and Modern Cowboy Club comes to life in various forms.
I wanted a timeless, comfortable, and masculine wardrobe. We meticulously studied the cut and fabric, and, most importantly, chose custom colors that reflect me. Opting for an organic cotton line was a natural choice for added comfort and environmental consciousness.
The perfect recipe: color, material, and message. Our Portuguese workshop specializes in printing techniques, ensuring the logo on clothing and accessories is indelible. Emphasizing quality plays a crucial role in product creation.
The brand name was a spontaneous idea initially intended for a T-shirt just for me. I enjoyed working on the identity so much that I designed a small line to share it. The name encapsulates many things dear to me—it’s about attitude, style, boldness, and the entire natural universe of this modern cowboy. It’s an authentic style to embody every day, a fictional club bringing together individuals seeking quiet spaces, resources from the source, and positive values.
Daphné Gikel.