About us
Modern Cowboy Club is a Milan-based clothing brand founded in 2023 by Daphné Gikel.
Our studio is located in the heart of Milan. Motivated by the combination of simplicity and elegance, we are inspired by the immortal trend of the Western cowboy. For us, the ideal everyday outfit includes a vintage pair of Levi's jeans, with leather boots and a cozy top that gives a strong and confident look. Our founder's personal fashion preferences, which include dressing in men's clothing, inspired us to create a shared wardrobe and a unisex brand.
The Story
To us, being a modern cowboy means embracing a lifestyle that is both wild and refined. It means being adventurous and fearless, while also being mindful of our impact on the environment and the people around us. It means being bold and confident, while also being humble and respectful.
At Modern Cowboy Club, we believe that fashion is an expression of what we stand for. Being a part of the community isn’t just about what we wear - it’s about how we live our lives. It’s about living with intention and purpose. Whether we’re exploring the great outdoors or navigating the city streets, we do it with style, and always with a deep respect for ourselves, each other, and the world around us.
Founder
Daphné Gikel is a Parisian photographer and art director based in Milan. With a love for fabric and a fascination for beauty, architecture, clothing, and art, she has worked with many notable French and Italian fashion brands.
As a child, she was driven to write and tell stories, which has allowed her to channel her overflowing imagination into her work. Inspired by her love for the 70’s, case study houses, movies from the 90’s, and quiet spaces, Daphné founded Modern Cowboy Club to express her unique universe through a simple product that tells a story and engages the senses. With a commitment to oneself and nature, she offers a lifestyle that is consistent with her values and vision.
