I have been eagerly anticipating the photo shoot for quite some time now.
Although it's my job to create nice images, it's a whole different level of excitement when I get to create something for myself. The opportunity to express myself through this project is truly a gift.
As I pondered on what I value most for the brand, I visualized water, trees, movement, mountains, and something positive and delicate. This became my driving force, and I decided to shoot near Milan where the brand was born. Italy has many hidden landscapes that offer a range of diverse settings to choose from.
A few days before the launch, I assembled a great team, and we headed to the north of Italy, in a natural reserve called Val di Mello... to shoot our campaign. Despite being a small team, I aimed to create a familial atmosphere where everyone could feel at ease and give their best.
I had very sunny, sunset-like images in mind, but unfortunately we had a summer thunderstorm that day.
I'm proud of the images we have created, and I'm thrilled to open the doors to the behind-the-scenes of our latest shoot.
Daphné
